(TAN): The Singapore Tourism Board (STB) and Trip.com Group has signed a three-year Memorandum of Understanding (MoU) to jointly market Singapore as the destination of choice for travellers, and to enhance visitors’ experience in Singapore. Meanwhile the Trip.com Group announced to have set up its International Headquarters (IHQ) in Singapore.
As international travel gradually resumes, STB and Trip.com Group will embark on a series of joint marketing campaigns in several markets designed to attract visitors to the city-state. The campaigns will focus on markets such as Mainland China, Hong Kong, South Korea and Thailand being rolled out in phases based on the respective market’s readiness to travel and prevailing travel policies.
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STB and Trip.com Group will also customise and promote a range of travel products, itineraries and experiences tailored to different types of travellers, including Free and Independent Travellers and leisure groups from STB’s key target segments, as well as corporate and MICE (Meetings, Incentives, Conferences & Exhibitions) visitors. STB and Trip.com Group will also exchange insights on key traveller segments and regional travel trends, with industry stakeholders in Singapore and key markets to reach out to consumers more effectively.
Mr Keith Tan, Chief Executive of the Singapore Tourism Board, said: “As Singapore gradually and safely re-opens our borders, this partnership will help drive the recovery of Singapore’s tourism sector as consumers look to travel in this new Covid-19 environment. We look forward to safely welcoming visitors back to Singapore, to enjoy our great food, unique culture, beautiful parks, and fun experiences.”
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Mr. James Liang, Co-founder and Chairman of Trip.com Group, said: “Singapore, with its top-class facilities and unique tourism offerings, has always been one of the most sought-after destinations by global travellers. Within hours of the official announcement on the easing of travel restrictions on Mainland China, searches by our App users for flights and hotels relating to Singapore jumped 379% per cent.”
