(TAN): Singapore Tourism Board (STB) and CapitaLand Investment have entered a three-year partnership to deliver new retail concepts and drive global awareness of Singapore and CapitaLand malls as must-visit lifestyle destinations, a news release said.
STB and CapitaLand are expected to jointly curate around 20 events and experiences which aim to profile home-grown brands locally and in China across selected CapitaLand malls in both countries; create unique retail-tainment and lifestyle offerings through innovative cross-industry partnerships in areas such as the arts, lifestyle and sports; and collaborate with international brands to anchor new and first-in-Singapore concepts to raise the profile of Singapore’s retail scene.
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With the acceleration in business digitalization, STB and CapitaLand will explore innovative ways to enhance the omni-channel retail experience, including creating a more seamless online-to-offline commerce experience for shoppers. Both parties will also embark on cross-marketing campaigns to promote joint events and retail experiences to local and international visitors.
Yap Chin Siang, deputy chief executive of STB, said: “We are delighted to ink this timely partnership with CapitaLand Investment to enhance and showcase the vibrancy of Singapore’s retail scene to the world. Together, we hope to engage consumers more meaningfully, as we jointly curate inspiring first-to-market offerings and authentic experiences that will strengthen Singapore’s position as a lifestyle destination for locals and visitors.”
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Chris Chong, CEO, retail & workspace (Singapore & Malaysia), CapitaLand, said: “As Singapore’s largest mall operator with an extensive network of retail partners, we are pleased to partner STB, with support from Enterprise Singapore (EnterpriseSG), to further enhance the vibrancy of our malls, which are popular lifestyle destinations for locals and tourists to meet, shop, dine and play.”
