(TAN): SWISS recently presented its first aircraft to be equipped with its new Premium Economy Class at Zurich Airport. SWISS Premium Economy Class travellers will enjoy greater privacy and enhanced inflight comfort. The new class will be gradually installed on all 12 of the airline’s Boeing 777-300ER long-haul aircraft, and is already bookable on all sales channels. In providing this new best-in-class Premium Economy experience, SWISS is further strengthening its positioning as a premium air carrier, particularly in the growing leisure travel sector.
“Our SWISS Premium Economy Class is a top-quality standout product against our international competitors,” said SWISS Chief Commercial Officer (CCO) Tamur Goudarzi Pour. “And I am delighted that we can now offer our customers this new best-in-class air travel experience. Our Premium Economy Class should be especially appealing to travellers who have flown Economy Class to date and would like to enhance their inflight comfort and convenience. So it also helps us strengthen our premium-carrier positioning in the growing leisure travel market.”
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In an initial step, SWISS’s new Premium Economy Class will be successively installed in all 12 of its Boeing 777-300ERs. After Miami, the next SWISS destinations to be served with SWISS Premium Economy-equipped aircraft will be San Francisco on the US West Coast from mid-April and São Paulo in Brazil from the end of April. Premium Economy will be available on all of SWISS’s Boeing 777-300ER routes from the end of May onwards.
During the introductory phase for the new class of travel, customers will be offered for-a-fee upgrades to SWISS Premium Economy if it is available on their flight, either when they check in or at the departure gate.
SWISS Premium Economy Class travellers are given a complimentary amenity kit. The kit, which is provided by the Skysupply company, makes innovative use of kraft paper and paper pulp in its contents to minimize plastics use. Travellers are also provided with quality noise-reducing headphones that will further enhance their experience of the inflight audio and video entertainment available on their 15.6-inch at-seat screen.
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SWISS’s inflight culinary offering has also been specially modified to accommodate the new class of travel. SWISS Premium Economy guests receive a refreshing welcome drink and are offered a choice of three hot meals. Travellers can check in two pieces of baggage of up to 23 kilos each – twice the registered baggage allowance for regular Economy Class travel. They also enjoy discounted access to the SWISS Business Lounges at Zurich and Geneva airports and to Zurich Airport’s SWISS Arrival Lounge.
