(TAN): SWISS has unveiled its new Premium Economy Class, which will supplement its existing Economy, Business and First classes of travel from the fourth quarter of this year. SWISS Premium Economy Class travellers will enjoy greater privacy and enhanced inflight comfort, a major contributor to which will be the newly developed fixed-backshell seat, the airline said.
Premium Economy customers will also be offered a wide range of inflight cuisine, along with double the Economy Class registered baggage allowance and priority boarding. The new Premium Economy Class cabin will gradually be installed aboard all 12 of SWISS’s long-haul Boeing 777-300ERs, and is now bookable. In introducing its new Premium Economy Class, SWISS is further strengthening its premium positioning in the growing leisure travel segment.
“We are delighted that, in introducing our new Premium Economy Class, we are meeting our customers’ growing demand for more privacy, more comfort and more individuality,” said SWISS CEO Dieter Vranckx.
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SWISS Chief Commercial Officer Tamur Goudarzi Pour said: “Our new Premium Economy Class is tailor-made for our previous Economy Class customers who are looking to enhance their air travel experience and enjoy the benefits associated with higher travel classes. In international comparison terms, our SWISS Premium Economy Class is very clearly positioned as a top travel product.”
SWISS’s inflight cuisine has also been specially tailored to the new class of travel. Premium Economy travellers will be offered a refreshing elderberry welcome drink, and will be able to choose from three hot meals all served on china tableware. The selection here will include a dish from the award-winning ‘SWISS Taste of Switzerland’ inflight culinary programme, together with a vegetarian option supplied by Hiltl, the world’s oldest vegetarian restaurant. “Our Premium Economy guests will be able to choose their inflight meal according to their personal wishes and tastes,” CCO Goudarzi Pour explains. “And we’ll also be able to count on our long-standing partnership with Hiltl for our vegetarian offerings, for which we’re seeing an ever-growing demand.”
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The new Premium Economy Class will be gradually installed aboard SWISS’s Boeing 777-300ER aircraft from the fourth quarter of this year. The new class is bookable now for travel from April 2022 on the entire Boeing 777-300ER route network. Destinations served by SWISS with this aircraft type include Bangkok, Hong Kong, Los Angeles, Miami, San Francisco, São Paulo and Singapore.
