Los Angeles (TAN): Fans of Quesarito and Baja Blasts now have a greater reason to celebrate.
California-based American fast food chain Taco Bell known for its Mexican-inspired dishes, will open a temporary resort in California’s Palm Springs this summer.
The Bell: A Taco Bell Hotel and Resort will open on August 9 to deliver an ‘immersive’ experience to the brand’s admirers, including ‘“Bell”hops and Baja Blasts, fire sauce and sauce packet floaties’.
Taco Bell’s Chief Global Brand Officer Marisa Thalberg said: “The Bell stands to be the biggest expression of the Taco Bell lifestyle to date. It will be fun, colorful, flavorful and filled with more than what our fans might expect.”
“Also, just like some of our most sought-after food innovation, this hotel brings something entirely new for lucky fans to experience and enjoy,” she added.
The ‘tacoasis’ will not just serve poolside cocktails that are ‘inspired by tacos and fueled by fans’, but will also feature an on-site salon for Taco Bell-inspired nail art, fades and a braid bar, along with a gift shop where fans can shop for their summer clothing. The company also promised to rustle up a mix of iconic flavours as well as new ‘menu surprises’ for guests at the hotel.
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Far from a regular taco shop, Taco Bell is renowned for its unique marketing strategies. After a Forever 21 fashion line and weddings in Taco Bell’s flagship restaurant in Las Vegas, the brand has now ventured into hospitality.
Reservations for the Taco Bell Hotel will open next month.
