(TAN): Brand Finance, in its ‘India 100 2021’ report, has named IHCL’s Taj brand as the top hospitality brand in India, IHCL said in a statement.
Speaking about the announcement, Puneet Chhatwal, MD and CEO of IHCL, said: “We are delighted that Taj has been ranked as one of the nation’s strongest brands and Number One in the hospitality industry for the second consecutive year, in spite of the hotel industry being under lockdown for half the year.”
Released by Brand Finance, the report shows Taj securing a BSI (Brand Strength Index) score of 89.3 out of 100 and a corresponding elite AAA brand strength rating based on factors such as marketing investment, stakeholder equity, and business performance. Brand Finance highlights the company’s innovative strategy in the face of the pandemic, and its various Covid relief measures, including hosting medical fraternity across its hotels.
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Brand Finance defines Brand Strength as the efficacy of a brand’s performance on intangible measures, relative to its competitors. Each brand is assigned a BSI score out of 100, which feeds into the brand value calculation. Based on the calculations, each brand is assigned a corresponding rating up to AAA in a format similar to credit rating.
