(TAN): Indian Hotels Company (IHCL)’s Taj brand has been rated the World’s Strongest Hotel Brand 2022 by Brand Finance, the hotel group said in a news release. The ‘Hotels 50 2022’ annual report by the world’s leading brand valuation consultancy recognizes the most valuable and strongest hotel brands across the globe.
Puneet Chhatwal, MD and CEO of IHCL, said, “We are very proud that Taj has been recognized as the World’s Strongest Hotel Brand for the second time in a row. This reaffirms Taj as the most acclaimed benchmark of excellence in the industry globally…. This recognition is a mark of our guests’ steadfast trust and it celebrates the indomitable spirit of our employees, who embody the legacy of the brand while bringing alive the essence of Tajness.”
[ALSO READ: Homes & Villas by Marriott International debuts in Australia and New Zealand]
Taj received an overall Brand Strength Index of 88.9 out of 100, with a corresponding AAA rating for customer familiarity, employee satisfaction and corporate reputation as well as its world-class customer service.
