(TAN): Tourism Australia is kicking off its first international campaign in more than a year to attract New Zealanders to the country. The AUD 3 million (USD 2.29 million) “Be the first” campaign is scheduled to run until June 2021 in New Zealand across TV, out-of-home, online, print and radio, and will be supported by a range of PR and partner activities.
Two-way, quarantine-free travel between the two countries is set to commence from April 18. Tourism Australia Managing Director Phillipa Harrison said that she hoped New Zealanders would make the most of the two-way travel bubble and enjoy being the first international travellers back to Australia.
“As one of our closest neighbours and largest inbound markets, we have long held strong tourism ties with New Zealand, so we are really excited to be exclusively welcoming our friends from across the Tasman back to Australia,” Harrison said.
[ALSO READ: Crystal Endeavor promises ultra luxurious Iceland experience]
“After a year of almost no international travel, there is a real opportunity for us to capture pent up demand by encouraging the 1.7 million New Zealand travellers who normally travel to other destinations overseas to instead choose Australia for their next holiday,” she added.
Related posts:
Tourism New Zealand launches new campaign encouraging Kiwis to ‘do something new’
Tourism New Zealand launches new iteration of 100% Pure campaign reconnecting Kiwis to the world
Air New Zealand Partners With Tourism New Zealand To Promote Winter Campaign
‘Scotland is Calling’ marketing campaign launched
