Edinburgh (TAN): Scotland’s national tourism organisation VisitScotland has awarded a grant to a digital marketing campaign that encourage visitors to stay longer in Fraserburgh.
The Discover Fraserburgh Tourism Group has been awarded a GBP 15,000 to promote #Fraserburgh48. Their campaign focuses on three themes – history & heritage, coastline and food & drink. The campaign will promote neighbouring towns Pennan, Rosehearty and Inverallochy, as well as Fraserburgh, VisitScotland said.
[ALSO READ: Is the Dead Sea dying?]
Fraserburgh has a wealth of hidden gems including unspoiled beaches, dramatic sea views and breathtaking landscapes.
Discover Fraserburgh is keen to highlight the strength of the region’s food and drink offer. Fraserburgh boasts the largest shellfish port in Europe and Aberdeenshire is a major producer of Aberdeen Angus Beef. The region also offers some of the best whiskies in the world and with two new restaurants having recently opened in Fraserburgh, fresh locally-sourced farm-to-fork beef and seafood is on the menu for visitors and locals to enjoy, a Visit Scotland statement said.
[ALSO READ: Do you know Book tourism is a thing? Check out the Cathedral of Books here]
VisitScotland Growth Fund supports national, regional and sectoral tourism groups across Scotland to deliver partnership marketing campaigns and constituted groups can apply for awards of GBP 10,000 to GBP 40,000.
Jo Robinson, VisitScotland regional director, said: “There’s a lot more to Fraserburgh and surrounding towns than you might expect and 48 hours discovering and exploring its hidden treasures will be time well spent.”
[ALSO READ: Why you should visit Cottesloe beach near Perth before March 18]
Lynda McGuigan, chairwoman of Discover Fraserburgh Tourism Group, said: “We are sure this campaign will greatly boost tourism in our area. It is based on a simple premise – to increase the time people spend here from 24 to 48 hours.”
“We are targeting visitors primarily from the north of England and Scotland. We aim to pull them round the coast into our corner. More visitors means more people shopping, eating, staying and buying locally,” she said.
Related posts:
Yearlong events begin to promote Scotland’s Year of Coasts and Waters 2020
Scotland: Aberdeenshire’s folklore, crafts in focus in new tourism campaign
Travelling opportunities for old, disabled people should be the same, says VisitScotland
VisitScotland’s virtual event to highlight growth of adventure travel during pandemic
