(TAN): United is launching a new platform that will allow corporate customers to fully customize their business travel programme contracts with the airline. This could include higher status in United’s loyalty programmes including United Corporate Preferred, the airline’s loyalty programme for corporate customers; options to make working while travelling easier, including reserving more spacious seats in Economy Plus and Wi-fi access; and incentives like discounts on leisure travel for employees, the airline said in a statement.
In a shift from discounted airfare being the only option available during the contracting process, customers will now be able to work with a United sales representative to choose from the airline’s extensive product catalogue to design a programme that best fits their business travel needs. With the additional ability to customize these options down to individual flights, travellers and destinations, United said it would be the first airline to offer this level of customization in the contracting process through its new platform, United for Business Blueprint, which is scheduled to launch later this year.
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“The needs of our customers are changing, and it’s the right time to move beyond the one-size-fits-all contracting model that has become standard across the industry,” said Doreen Burse, senior vice president of worldwide sales for United. “United has a best-in-class suite of benefits and services and our customers deserve the opportunity to take advantage of the offerings they value most. The voice of our customers played an essential role in how this new platform was built, and will continue to shape how it evolves in the future.”
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