(TAN): UNWTO will be a co-organizer of the Future of Tourism World Summit, presented by the Advanced Leadership Foundation and the INCYDE Foundation of the Spanish Chambers of Commerce with the support of Barcelona City Council, the Barcelona Provincial Council and the Zona Franca Consortium (CZFB). The event will be held in a hybrid format on October 26 and 27 at La Llotja de Mar and will bring together more than 80 speakers from 70 countries.
After announcing their incorporation as co-organizers of the summit, UNWTO Secretary-General Zurab Pololikashvili stressed that it represents “an opportunity to rethink tourism development, ensuring the fairer distribution of its benefits and advancing the transition towards a carbon-neutral and more socially resilient tourism economy.”
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For two days, experts will explore creative ways out of the crisis caused by the pandemic. They will also address issues related to sustainability, cultural identities, accessible tourism, wine tourism and personalized travel experiences, among others.
The event will be attended by 20 Ministers of Tourism from around the world, alongside former heads of state and government, as well as representatives of international organizations, business associations and global knowledge networks, including UNWTO, the Inter-American Development Bank (IADB), the International Youth Organization (IYO), the Organization of American States (OAS), the International Labour Organization (ILO) and the European Commission (EC).
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The aim of the Future of Tourism World Summit is to find solutions to the challenges facing tourism worldwide in the aftermath of Covid-19, to develop collaborative systems to turn this crisis into an opportunity for shared progress and to contribute to the global economic reactivation of the sector.
The event will culminate in the signing of the Barcelona Declaration, which aims to become an international benchmark, establishing a framework for a new, more ethical and sustainable tourism model.
