(TAN): UNWTO Secretary-General Zurab Pololikashvili met with representatives of the Expedia Group in Brussels, on the back of successful talks with leaders of the European Institutions.
The two parties signed a Memorandum of Understanding (MoU) that will see them collaborate is various areas, with the common goal of driving recovery and making the sector more resilient and sustainable.
The joint actions of the two organisations will focus on market intelligence and innovation. UNWTO and Expedia will also work together to promote entrepreneurship and professional education, and in the field of consumer protection.
Secretary-General Pololikashvili said, “This enhanced partnership will help improve our knowledge of global tourism trends, allowing us to respond to new challenges and guide tourism’s recovery. It will also help us place innovation and sustainability at the heart of this recovery, ensuring tourism emerges stronger than before.”
The partnership between UNWTO and Expedia Group will see both parties share data on tourism trends and developments, both at the global and the local scale. This will help inform decision-making, producing data-based policies aimed at tourism’s sustainable recovery and future development.
