Seattle (TAN): United States-based carrier Alaska Airlines has recently launched a special-edition aircraft to celebrate the release of the film ‘Toy Story 4’ on June 21, 2019. The film is a production of American companies Disney and Pixar.
The themed aircraft, featuring toys from the Toy Story 4 world, was unveiled at Seattle-Tacoma International Airport by the carrier’s Chief Football Officer Russell Wilson.
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Alaska Airlines’ managing director of brand marketing and advertising Natalie Bowman said: “Guests of all ages will be eager to toy with an adventure after hearing the buzz around our new Toy Story 4 livery.”
“Many of us have grown up following the iconic characters, and we’re happy to take the toys to new heights, sharing the playful, heartwarming imagery with travelers across our coast-to-coast network––and beyond,” she added.
The livery design, with Toy Story 4–themed characters Woody, Buzz Lightyear, Bo Peep and Forky, was a partnership between Alaska, and Disney and Pixar. The Boeing 737-800 aircraft with Toy Story 4 characters is currently operating on the airline’s network.
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Toy Story 4 producers Mark Nielsen and Jonas Rivera said: “We’ve seen Woody and the rest of the toys in a lot of unexpected places over the years. And this time, we’ll see them in an RV, at an antique store and in the innerworkings of a carnival. But how many people can say they’ve seen them at 35,000 feet?”
On the aircraft’s debut flight, guests received a complimentary one-month Cinemark Movie Club membership which will enable them to watch Toy Story 4 at Cinemark locations.
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