(TAN): A series of new Tourism New Zealand videos are set to showcase tourism operators and products from across the country.
The videos feature a diverse range of Kiwi operators showcasing the types of experiences that insights tell us consumers are looking for in a holiday. The six themes are taste of New Zealand, wildlife, adventure and adrenaline, great outdoors, romance and relaxation and cultural journeys.
The content is part of the second phase of the Messages from New Zealand cross-agency campaign led by Tourism New Zealand and will target the global travel trade.
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Since launching in July, Messages from New Zealand has been viewed more than 13 million times, the tourism organisation said.
According to Tourism New Zealand CEO Stephen England-Hall, it is important to continue to maintain our share of voice around the globe.
“Switching off activity and ‘going dark’ would result in a greater spend and effort to regain that share of voice when New Zealand is ready to welcome international visitors back. Maintaining a share of voice in our offshore markets will play an important role in booking conversion for long-haul destinations like New Zealand, which can take anywhere from six months to two years from initial consideration,” he said.
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Tourism New Zealand continues to remain active in key markets like Australia, China, the UK and the US with travel trade training and marketing activity to promote New Zealand’s tourism offering.
“We’re working hard to encourage Kiwis to get out and try something new to support domestic travel and our tourism sector. At the same time, it’s equally important that we continue to build preference for New Zealand’s brand offshore to support exports today as well as drive our economic recovery when borders do reopen,” the CEO added.
