(TAN): Virgin Atlantic has unveiled a series of new experiences that will be exclusively available on its A350s, which have been designed specifically with its leisure customers in mind, the airline said.
‘The Booth’ is the latest innovation in Virgin Atlantic’s industry leading social spaces and is available on its A350s with a leisure configuration. Tucked away in the Upper Class cabin, The Booth aspires to create a cosy corner, providing comfy lounge style seating. It offers a number of experiences for two, including private dining and wine and cognac tasting.
The wine tasting experience will see drinks by The Uncommon feature for the first time on-board Virgin Atlantic. The Uncommon is the UK’s top producer of wine in a can and is paving the way for a new English wine era with its locally grown, sustainably made wine and spritzers. Customers in The Booth will be able to sample a thoughtfully curated selection of three wines from The Uncommon, which include an English White and Rose, alongside a lighter spritzer – perfect to tantalise the tastebuds at 38,000 ft.
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For customers seeking a slightly richer experience, a cognac tasting experience with chocolate pairings courtesy of Delamain is also available. Delamain has been crafting some of the world’s finest cognacs for over two centuries and across nine generations. Every Delamain cognac is crafted from deux-de-vie sourced from cognac’s finest terroir, the Grande Champagne. Every customer taking part in the tasting experience will receive a tasting glass to keep as a memento of their Virgin Atlantic journey.
Further experiences on offer in The Booth include ‘Dinner for Two’ private dining for two and ‘Game Time’ where guests can compete with their travel partner thanks to exclusive Virgin Atlantic playing cards.
Customers on the airline’s London Heathrow to Orlando flights, which is at the heart of Virgin Atlantic’s leisure programme, will be the first to partake in the Booth’s new experiences.
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Corneel Koster, chief customer and operations officer at Virgin Atlantic, said: “We always strive to create brilliantly different experiences for our customers and the introduction of The Booth demonstrates this perfectly…. Whether that’s sampling the leading English wines from The Uncommon, sipping Delamain’s signature cognac or simply enjoying a game of rummy at 38,000 feet, we’ve got something on offer to suit every one of our customers’ tastes.”