(TAN): Virgin Australia has opened the airline’s invitation-only private Beyond Lounges in Melbourne, Sydney and Brisbane, reserved for corporate partners, some high-status Velocity Frequent Flyer members and key opinion leaders.
The re-opening of the highly anticipated lounge network (previously known as The Club), a key benefit of the new Virgin Australia Beyond loyalty programme announced last year, signifies a major milestone in the airline’s transformation plan and follows a long list of significant customer improvements since Virgin Australia was relaunched in 2020. Virgin Australia Beyond is now the highest tier of loyalty for Virgin Australia customers and sits alongside the airline’s award-winning Velocity Frequent Flyer loyalty programme which continues to offer Red, Silver, Gold and Platinum status.
[ALSO READ: Four Seasons Resort and Residences Napa Valley opens Private Retreats]
Beyond member benefits include:
• 12-month annual membership for the primary member with the option to also nominate a spouse/partner for Beyond membership to enjoy the same benefits. Membership is reviewed each year.
• Access to dedicated Beyond Lounges in Melbourne, Sydney and Brisbane with a relaxed à la carte menu offering.
• Dedicated phone concierge service to make or change bookings.
• 4 x complimentary upgrades to Business Class each year.
• 1 x complimentary Velocity Gold membership for the primary member’s executive assistant.
Beyond Lounge access via an unmarked door
With capacity for hundreds of Virgin Australia’s most valued frequent flyers across the three capital city private lounges, members will enter via a discreet door with access granted through a sustainable digital membership card only given to Virgin Australia’s most loyal flyers. Locations of the entrance doors will continue to remain unmarked but are located in close proximity to Virgin Australia’s existing domestic lounges in Melbourne, Sydney and Brisbane.
[ALSO READ: Madhya Pradesh promotes its Buddhist Circuit, adventure sports in Bhutan]
Once through the discreet entrance, members will experience a quiet and welcoming space, with design elements including leather clad and oak timber walls, plush Chester-style armchairs, bright greenery and secluded privacy pods. The privacy pods are a member favourite in the lounges and contain timber cabinetry with built-in charging stations, making it easy for members to work or relax on the fly. Transparent frosted glass surrounds the pods allowing for natural light to enter while maintaining discretion for those seated inside.
Numerous seating zones are spread throughout the lounges, providing members with different spaces to dine, relax, refresh and recharge in a delightfully Virgin Australia way. End of day facilities such as showers (available from 1 July 2022), towels and premium bathroom amenities by Appelles Apothecary Lab are also available for members. Private offices and board rooms are also available in each Beyond Lounge and can be booked by members ahead of or on the day of travel.
[ALSO READ: Virgin Atlantic introduced new luxury experiences on its A350s]
Virgin Australia Group CEO Jayne Hrdlicka said the opening of Beyond Lounges are a significant milestone in the airline’s transformation strategy.
“We are continuing to write a new chapter at Virgin Australia and this is the next wonderful edition of our transformation journey,” said Hrdlicka. “Virgin Australia is dedicated to providing exceptional service experiences and product offerings at great value prices, and Beyond is a great example of Virgin Australia investing in the products and services our guests value most.
