(TAN): Visit Maldives is conducting a joint marketing promotion with a leading Airline in Spain Market, Iberia Airlines, to promote Maldives as the top of the mind destination and a safe haven for Spanish travellers. A combination of onboard, online, social media and external actions will be conducted as part of this exciting campaign during July and August 2021.
The joint marketing campaign will help boost arrivals from the Spanish market and strengthen destination presence across Europe and Latin America. In addition, the campaign aims to encourage and inspire travellers to book Maldives for their upcoming Summer holidays which will ultimately help to rebuild and recover the Spanish market after the pandemic-imposed travel restrictions.
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Flying to 48 countries and 138 destinations across the globe, Iberia Airline is one of the leading airlines in Europe and the Latin American market. Statistics indicate that an impressive 7 million travellers visit Iberia Airlines each month and the airlines have over 2 million followers on their social media platforms.
As part of the onboard actions, Maldives will be featured in Iberian Airlines boarding passes and advertised in the business cabin. A main banner of Maldives will be featured in the Iberia Airlines’ website homepage and Maldives will also be featured in Iberia’s newsletters.
Content on the sought-after products and unique experiences of Maldives will be included in the digital magazine for Iberia plus clients.
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In addition, an exciting online auction will also be held for a plane ticket from Madrid to Male’ under this campaign. Maldives will also be featured on Iberia’s instagram page through posts and stories and the destination will be promoted in several popular travel trade blogs and magazines throughout the campaign period.
