(TAN): Scotland’s national tourism body, VisitScotland, in partnership with Wild Scotland and Sail Scotland, will run a virtual event from November 16-20 that will explore the pandemic’s effect on adventure tourism in Scotland and emerging global trends within the sector.
The event will be a part of the inaugural Adventure Tourism Week to be opened by VisitScotland Chief Executive, Malcolm Roughead.
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The five-day programme of live webinars is aimed at the active, wildlife and marine tourism sectors and will feature expert speakers from Scotland and beyond providing insights into the multi-million-pound industry and the importance of the domestic market.
The pandemic has seen an increase in interest in outdoor adventures, with cycling, running and open water swimming growing in popularity among Scots both during and post lockdown.
Last year, GB residents took 290,000 overnight visits to Scotland where adventure sports were part of the trip, contributing GBP 112 million (USD 147 million) in spend. Walking and hiking were the most popular activity amongst overnight visitors, with 1.6 million trips involving a long walk, hike or ramble (more than 2 miles) and 2.7 million trips involving a short walk or stroll (up to 2 miles).
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Malcolm Roughead, Chief Executive of VisitScotland, said, “With wellness and outdoor pursuits, such as cycling, walking and wild swimming, becoming a focus for many during and post lockdown, adventure travel has been identified as an area for potential growth in the domestic market.”
“Adventure Tourism Week is an opportunity for the industry to hear from leading experts on trends and areas where businesses can collaborate and adapt in a sustainable way as we navigate through the pandemic,” he added.
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