Madrid (TAN): United Nations World Tourism Organization (UNWTO) is promoting walking tourism as a means to regional development.
In a report called “Walking Tourism – Promoting Regional Development”, UNWTO showcases the important role walking tourism could play in developing a region.
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Mentioning that walking tourism is now one of the most popular ways to experience a destination, UNWTO says: “It allows tourists to better engage with the local population, nature and culture. It also meets the growing demand for outdoor activities in general.
“Walking tourism can be developed anywhere as an offer of sustainable tourism with a relatively small investment yet high social and economic returns for residents and tourists alike, if properly developed and managed.”
In its report, the UNWTO stresses on the importance of partnerships and the involvement and support of local stakeholders in the development and maintenance of walking tourism for regional development, considering that residents and tourists end up sharing common goods and this might give ground for potential conflicts.
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“Therefore, access to training and inclusion of the local population in the tourism value chain is needed in order to seize new business opportunities for regional development,” it says.
Beyond just walking activities, the UNWTO says, it was important to increase tourists’ demand for “experiencing” a destination in an authentic way. To that effect, showing the local cultural and nature could add value to promoting a walking tourism destination.