New York (TAN): United States-based Hilton Hotels will launch a new brand Hilton Signia with a special focus on business travellers, along with meetings and events.
The new brand will begin its foray into hospitality with three locations – Bonnet Creek in Orlando, Florida, Atlanta in Georgia, and downtown Indianapolis in Indiana state.
Hilton President and CEO Christopher J. Nassetta said: “In our 100th year of hospitality, we are more focused than ever on providing exceptional experiences to all of our guests – and that includes evolving those experiences to meet their changing needs.”
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“We are proud to launch Signia Hilton, which exemplifies our innovative spirit and will raise the bar on what it means to deliver truly customer-inspired hospitality,” he added.
Built around sleek contemporary design and smart technology, each Hilton Signia property will have at least 500 guest rooms, with interiors inspired by the hotel’s destination, a restaurant and destination bar, infinity pools, spa and fitness centres, and event spaces.
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“Signia Hilton grew from feedback from top meeting professionals, owners, developers and guests. After countless hours of collaboration, together, we created Signia Hilton, a brand that will resonate with travelers, ‘wow’ meeting professionals and set a new, elevated standard for the meetings and events industry,” David Marr, Senior Vice President and global head, Full Service Brands, Hilton, said.
