(TAN): Virginia state’s Richmond Region Tourism has rolled out a new campaign to showcase and celebrate the region’s African-American culture in art, history, entertainment and food, reports said.
The campaign, named BLK RVA, is a collaborative effort with black community leaders to push tourism in the state by highlighting the heritage of Richmond and its surrounding regions’ African American culture community, as per reports.
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“These businesses have the capacity to bring people from worldwide from the City of Richmond, so we’re really excited about being able to celebrate and amplify all of the unique experiences that make Black Richmond stay on the map and be a national draw,” Free Egunfemi Bangura, Black RVA action team member, was quoted by NBC12 as saying.
The campaign will reportedly serve as a guide to explore the past, present and future of the different cultures that make up Richmond. According to reports, Richmond has had an instrumental role in the country’s African American history – it was the seat of domestic slavery, opening to new modern-day black culture, and location of the Harlem of the South.
“BLK RVA is a true celebration of Black culture in Richmond, Virginia. Black contributions to Richmond’s culture dates back centuries, and our restaurants, communities, and legacies continue to thrive here. We’re more vibrant than ever before; we’re rooted in our history, yet rising to create unique, authentic experiences for all who visit. Here, you can connect with your past, celebrate the present, and look towards a future that’s filled with Black Excellence. It’s worth traveling for,” the BLK RVA website said.
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The campaign intends to let the world know about the numerous businesses in Richmond that are owned and run by the African American community for over a decade so that they are represented and find their place of pride, reports said.
“Some of us [business owners] did not know we existed, but now that we are all represented and connected through the BLK RVA platform we now have a collective vision for what we want to see for the neighborhoods,” Bangura added.
Richmond is the capital of the United States’ Virginia state.
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