(TAN): The World Travel & Tourism Council (WTTC) has rolled out a new social media campaign to motivate the tourism sector across the globe, share the significance of the industry and inspire tourism in future.
Named #TogetherInTravel, the social media campaign which the WTTC has developed in partnership with the marketing communications company MMGY Hills Balfour, went live earlier this week.
The campaign inspires travellers from all over the world to share a pre-made video along with the hashtag #TogetherInTravel, which will then be hosted on microsite TogetherInTravel.com.
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President and Chief Executive Officer of WTTC, Gloria Guevara, said the new campaign is meant to inspire tourism in the times ahead.
“The concept for the #TogetherInTravel campaign was borne out of a desire to rally everyone who is passionate about travel, to unify those who are working hard to rebuild the sector and to spread a message of solidarity that we are one global community, and one where travel brings us closer, at the right time. Our message is that everyone can still stay inspired with future travel ideas and bookings – and in the meantime be part of a virtual space for sharing, connecting, and collectively inspiring,” she said.
The travel industry accounts for over 10% of global Gross Domestic Product (GDP) and has outpaced the growth of the global economy.
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“Travel & Tourism is a critical sector to the global economy, accounting for one in four of all new jobs worldwide and contributing 10.3% to GDP. Our sector touches everyone. It builds communities, reduces poverty in the world and improves the social impact of everyday lives. Yet we are uniquely exposed at this time due to Covid-19,” Guevara added.
The WTTC said the coronavirus pandemic could put up to 75 million travel-related jobs at immediate risk, thereby leading to a global GDP loss of up to USD 2.1 trillion in 2020.
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