(TAN): Vistara has released its first inflight safety video that will be displayed in its new Airbus A321neo and Boeing 787-9 Dreamliner aircraft. The video combines necessary safety instructions demonstrated through various yoga asanas or postures shot at various beautiful locations across India.
The key objective of the video is to demonstrate safety instructions in a visually appealing manner to hold the interest and attention of customers, the airline said. It also aims to take customers on a relaxing journey to some picturesque locations across India, promoting it as a travel destination.
This is the first time that an India-based airline has gone beyond aircraft cabins to illustrate in-flight safety, Vistara claimed, adding that it is also the first airline in India and one of the very few globally to convey the safety messages through sign language in this video.
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The Vistara safety video was filmed over 14 days in cities/towns covering four Indian states and a Union Territory, featuring a senior member of the airline’s cabin crew and a certified yoga instructor. The shooting of the video started in sub-zero temperatures up north in Ladakh against the spectacular backdrop of Pangong Lake and inside the Chemrey Monastery.
It moved down south to the scenic Kannur beach and to the historic remnants of Hampi in Karnataka, then to the east on the extraordinary Dawki river in Meghalaya, and finally culminating on the grandiose cliffs of Malshej in the Western Ghats of Maharashtra.
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“There was no better way to show Vistara’s Indian roots and its global, contemporary outlook than this,” Vistara’s Chief Commercial Officer Vinod Kannan, said. “Yoga is one of India’s greatest gifts to the world, practiced by hundreds of millions of people, and our country’s diverse landscape continues to surprise natives and visitors alike. The video combines both these aspects with important safety briefing to help travellers remain not just safe, but also arrive feeling fresh at their destinations.”
“Safety instructions do not necessarily have to be monotonous, and our intent with this video is to grab the attention of even the most frequent flyers,” he added.
The videos will be played in Hindi and English.
The full-service airline Vistara is a 51:49 joint venture between Tata Sons and Singapore Airlines.
I travelled by Vistara flight no UK 910, on 14th oct 2020, from Mumbai to Delhi.Passangers, even the 20-25 educated age groups, n few adults, 30 plus, were not ready to put on masks, n no face shields.The flight was full n lot of chaos, even the airhostess could not make them wear masks after repeated requests.What to do in such a situation.I wanted to deboard, before the take off, but for urgent work.Pl make some strict rules for such educated illeterates.