(TAN): SWISS will offer its customers a new and more personalized ‘SWISS Senses’ air travel experience from 2025, the airline said in a news release.
The centrepiece of the new customer product is a redesigned cabin for the airline’s long-haul aircraft fleet. SWISS First, SWISS Business and SWISS Economy are being totally redesigned, while the popular SWISS Premium Economy which was introduced in 2022 will also be retained. SWISS will gradually install the new cabins throughout its long-haul fleet from 2025 onwards. Its new Airbus A350-900s will be delivered with the new interior installed.
“This is the most comprehensive cabin renewal in the history of our company,” says SWISS CEO Dieter Vranckx. “As a premium airline, we want to pay due and full regard to our customers’ desire for more individuality. And with this extremely high-quality product, we can continue to meet all our high aspirations.”
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The totally redesigned long-haul cabin features a timeless colour scheme and top-quality materials. The warm and muted tones such as claret, anthracite and beige convey a particular sense of comfort and calm. The new concept also extends to SWISS’s first-ever suites, which will be offered in SWISS First and parts of SWISS Business. All seating classes will also feature new Human-Centric Lighting which helps alleviate jet lag’s effects. A new state-of-the-art inflight entertainment system with bigger screens and connection options for the customer’s own personal devices will also be provided in all seating classes.
SWISS First: privacy assured
The new SWISS First suites offer their guests total privacy with closable sliding doors, a spacious personal wardrobe, a large seat table, seat heating and cooling, a wireless charging station and a screen display that is as wide as the suite itself. The cabin’s centre suite can also be configured to suit two persons travelling together. The suites’ warm colours and wood features convey a strong sense of comfort and calm within top-quality surrounds. An advanced and spacious new washroom has also been developed for the new SWISS First cabin. The facility draws its inspiration from the famous spring in Vals in Canton Graubünden: a slate-black exterior, and a green interior that alludes to the spring’s fresh and cooling water.
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SWISS Business: aisle access from every seat
The totally redesigned SWISS Business cabin is intentionally conceived to meet a wide range of wishes and needs. In addition to ‘classic’ Business Class seats, the new cabin offers various further seating options such as double seats for passengers travelling together. Selected seats can also be closed off with a sliding door. All the new SWISS Business seats feature seat heating and cooling and a wireless charging station. The cabin’s top-quality materials in claret and anthracite help convey an extremely cosy and intimate ambience throughout.
SWISS Premium Economy
The SWISS Premium Economy Class with its greater seat comfort and superior cabin service will remain an integral feature within the new air travel experience.
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SWISS Economy
The new SWISS Economy cabin will be equipped with new comfortable and functional seats, the pitch of which has been increased. Every seat will also feature a more than 13-inch high-resolution screen, and the extensive new inflight entertainment system.
The new cabin interiors will be installed from 2025 onwards, initially on the SWISS Airbus A330-300 fleet and later on the company’s Boeing 777-300ERs. The new Airbus A350-900s on order will be delivered with their new cabins already installed.
