Edinburgh (TAN): Golf tourism is a key part of Scotland’s visitor economy and the country is looking forward to the biggest event in women’s golf, the 2019 Solheim Cup, scheduled to take place at Gleneagles from September 9 to 15.
Golf tourism is a GBP 286 million industry that is eyeing to grow to GBP 325 million by 2020.
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Research shows that golf tourists spend around 3.5 times more than a ‘regular’ tourist and with half of all female golfer visitors to Scotland describing themselves as either ‘luxury’ or ‘holiday’ golfers, this indicates a willingness for a high-spend and to undertake a variety of other activities during a golf trip, visiting multiple regions.
Hosted by VisitScotland, the national tourism organisation, the 2019 Solheim Cup aims to be the biggest ever European edition of the event and the most family-focused golf event in history, with around 100,000 spectators expected at Gleneagles in September.
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Malcolm Roughead, chief executive of VisitScotland, said: “We are looking forward to welcoming both golf enthusiasts and those looking to have a fun family day out at Gleneagles in September. There will be something for everyone, particularly on the opening ceremony day with a programme of family activities planned and an opening concert.
“The Solheim Cup will be screened to more than 600 million homes worldwide with the match-play format aiming to engage both the traditional golf audience as well as wider sports fans, raising the profile of women’s golf both in Scotland and internationally,” he said.
