Accor’s luxury lifestyle brand SO/ to open its first hotel in Spain

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SO/ Sotogrande
SO/ Sotogrande Resort & Spa

(TAN): Accor’s luxury brand SO/ Hotels & Resorts, together with Sotogrande SA, have signed an agreement to open the first SO/ property in Spain. SO/ Sotogrande Resort & Spa is expected to open in Spring 2021 after completion of an extensive renovation of the historical Almenara Hotel.

Sotogrande is a prestigious destination located on the southern tip of Spain that is known for its residential sports and leisure offerings. Nestled on the Mediterranean coast between Marbella and Gibraltar, SO/ Sotogrande will be the perfect starting point for visitors to explore Andalusia.

“We are thrilled that Accor has placed its trust in Sotogrande as a destination. The opening of the SO/ Sotogrande Resort & Spa, will mark an exciting new phase in our consistent efforts to present all the attributes expected of a high-end destination like ours,” said Marc Topiol, Chairman of Sotogrande SA.

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The new luxury hotel will feature 151 stylish rooms with 24 suites, setting new standards for true luxury hospitality within the destination, including the distinctive “Just Say SO” services that celebrate Mediterranean culture.

SO/ Sotogrande will also feature extensive landscaped gardens with breathtaking views of the sea, Gibraltar and the Andalusian countryside. It is located conveniently near the international airports of Malaga, Gibraltar and Jerez, and is a half an hour away from Marbella and Puerto Banús.

SO/ Sotogrande is destined to become one of the most exclusive holiday and leisure destinations in southern Europe. Whether there to relax or work, guests will be spoiled for choice with five swimming pools, nine dining spaces, more than 2,000 square meters of spa and fitness facilities, and nearly 1,000 square meters of conference and meeting space, including an outdoor auditorium.

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“SO/ is the most avant-garde brand in Accor’s luxury portfolio, which combines vibrant local energy with creative gastronomic experiences and modern luxury service. The opening of SO/ Sotogrande Resort & Spa represents an excellent opportunity to introduce the brand in Spain and operate an emblematic property within our network, which is currently experiencing rapid growth,” said Marc Dardenne, CEO, Luxury Brands, Europe, Accor.

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