Moscow (TAN): Russia’s flag carrier Aeroflot has been named the official airline of FIBA Basketball World Cup 2019 to be held in China between August 31 and September 15. The airline has also become the International Basketball Federation’s (FIBA) global partner.
As part of the agreement, Aeroflot holds the Presenting Partner rights for the trophy tour and the trophy ceremony that is scheduled to take place in Beijing on September 15.
The agreement also allows Aeroflot to be visible as a brand on all basketball courts across the eight host cities of the World Cup, and be the Presenting Partner for the ‘Best Flying Moments’ celebrating the best actions of the competition across FIBA’s official digital platforms.
“Since the start of Aeroflot global partnerships, its brand awareness has doubled in key markets. We believe that our partnership with FIBA Basketball World Cup 2019 will positively impact on recognition of the Aeroflot brand and further reinforce our position in one of our key markets – China – where this year’s World Cup is taking place. We are also honoured to be the first airline that takes part in the first ever global FIBA Trophy Tour,” Aeroflot Deputy Chief Executive Officer for Strategy and Marketing Andrey Panov said.
Meanwhile, Aeroflot and FIBA will travel to various cities around the world with the Basketball World Cup trophy.
FIBA Secretary General Andreas Zagklis said: “We are extremely pleased to welcome Aeroflot as a FIBA Global Partner. It’s an immense honour to partner with such a leading and renowned company, which we believe, will be a great partner in our mission of developing and growing basketball worldwide. We are confident the partnership will be successful for both organisations and we look forward to a fruitful cooperation.”
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The agreement was brokered by the strategic partnership between FIBA and Swiss sports marketing company Infront – FIBA Marketing.
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