Kuala Lumpur (TAN): AirAsia has been named Digital Transformer of the Year for Malaysia at the IDC Digital Transformation Awards (DXa) 2019, the airline said in a press release.
The award honours companies that have demonstrated success in projects where there is synergy between business and IT management disciplines, and that have delivered digitally-enabled products and services over a sustained period.
AirAsia won the IDC DXa’s top prize for discernible and measurable excellence in deploying many innovative technologies to deliver more personalised products and services, optimise ancillary revenue and enhance customer service, and for transforming leadership, talent and infrastructure to support its new digital strategies, the release said.
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These new technologies include cloud computing, pricing optimisation through machine learning, AI-powered chatbot, mobile app chatroom and facial recognition technology, among others.
AirAsia Group CEO Tony Fernandes also won the DX Leader award in recognition of his role in providing the vision for the company’s digital transformation and spearheading its evolution into a travel and lifestyle technology company.
AirAsia Group President (RedBeat Ventures) Aireen Omar accepted both awards on behalf of AirAsia at the IDC Digital Transformation Summit 2019 at The St Regis in the Malaysian capital on September 26.
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Tony Fernandes said, “We are thrilled to receive these awards. We’ve been trying to show the world that we are a technology company that just happens to have some planes, and I’m extremely excited that AirAsia has been recognised as a digital transformation leader.”
IDC DXa honours the achievements of organisations that have successfully planned and executed the digital transformation of one or multiple areas of their business through the application of digital and disruptive technologies.
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