(TAN): Airbnb and Brand USA, the destination marketing organization for the United States, has announced a new partnership designed to allow guests to explore the US from the comfort of home through Airbnb Online Experiences.
Along with a new landing page featuring a collection of Online Experiences that showcase the cultures, cuisines and people from across the US, Brand USA also introduces five Online Experiences hosted by storytellers from United Stories – a Brand USA campaign launched in early 2019 as an open invitation for travellers to visit the US, experience the warmth of the American people, and engage with the vast diversity of US destinations.
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Online Experiences hosted by Brand USA storytellers include learning the culinary traditions of the south from a Mississippi chef, the art of spoken word poetry with a Cleveland-based poet and a virtual adventure to Hawaii’s hidden coral reefs, a Social Impact Experience benefitting the Road to the Sea Foundation.
“These Online Experiences will help virtual visitors experience the incredible natural beauty of our lands, the cultural mosaic that makes America so special and, our greatest natural resource of all, our people,” said Chris Lehane, Senior Vice President for Global Public Policy and Communications at Airbnb.
“Our hope is that these Online Experiences will facilitate deeper connections between hosts and guests and encourage a future in real life trip,” he added.
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