(TAN): The Seychelles Tourism Board (STB) has appointed BRANDit as its official representative in India. Nominated to be the face of the 115-island destination in the Indian subcontinent, the BRANDit team will be handling marketing, sales and public relations under the guidance of the STB Headquarters.
STB CEO Sherin Francis said that a presence on the market is of great importance, as India remains one a key source market for Seychelles.
“There has been much work done on the Indian market, we are satisfied with how the destination has established itself as one of the best in the world and we aim to keep the momentum. We look forward to working with the BRANDit team to lead our marketing and communication efforts in India. India is a promising market and its ever-evolving dynamic nature has always made it an exciting playing field for our outbound marketing efforts. Seychelles will serve as a haven and an exotic getaway for the pent-up travel demand among Indian travellers. Despite a challenging 2020, we are positive to emerge through this phase stronger and better,” said Francis.
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There has been a significant growth on visitors arrival from India with 502% increase noted on the market over the past six years, with 1,248 visitors in 2019 and despite the pandemic in 2020, the destination recorded 914 visitors from the market.
Lubaina Sheerazi, CEO & Co-founder, BRANDit said, “We are delighted to win the mandate and serve as India representatives for the Seychelles Tourism Board. In the post COVID scenario, the aim is to reach the pre-COVID visitor arrivals while substantially increasing the number of intimate celebrations to boost tourism in one of the most exquisite countries in the African continent.”
BRANDit offices are located in Mumbai and New Delhi.
