(TAN): Canada will invest CAD 30 million (USD 22.21 million approximately) to empower the provinces and territories to push tourism in their “own back yard”.
The country’s national tourism marketing organisation, Destination Canada forged a new partnership with Provincial and Territorial Marketing Organizations to finance “locally led marketing programmes” over the next 18 months.
“Destination Canada’s work recognises the need to support local tourism in time for summer when most businesses make the largest portion of their annual revenue. Now more than ever, Destination Canada’s collaboration with industry will support a timely restart and strengthen our ability to build demand for the fall, winter and beyond,” Destination Canada’s Board Chair Ben Cowan-Dewar said.
The funding is aimed at supporting the recovery of communities hurt by COVID-19. It is also meant for strengthening domestic tourism and aiding businesses across Canada after international marketing initiatives came to a halt because of the pandemic.
“Tourism is a source of pride for communities across the country. It’s a significant economic driver and a source of local jobs. It’s also among the sectors hardest hit by this pandemic. We’re working with the sector to mitigate the impact of COVID-19, and we’re working with tourism businesses as our economy reopens so tourism can come back stronger than before,” Minister of Economic Development and Official Languages Mélanie Joly said.
Canada, which has reported about 94,000 cases of infection including 7,477 deaths, as per data from Johns Hopkins University, has closed its borders to nonessential travel since March.
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