Fiji tourism campaign to assure visitors ahead of borders reopening

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Tourism Fiji
Due to Fiji’s quick and effective response to Covid-19, the country has been able to contain the virus from a very early stage, Tourism Fiji said.

(TAN): Tourism Fiji has launched the Care Fiji Commitment programme in order to reassure travellers that Fiji is a safe destination to visit on their next holiday. Developed in consultation with stakeholders from the tourism industry, the programme will play a significant role in Tourism Fiji’s market re-entry plans.

Since the declaration of Covid-19 as a global pandemic, Fiji has made health and safety its priority.  Due to Fiji’s quick and effective response to Covid-19, Fiji has been able to contain the virus from a very early stage, the tourism body said in a statement.

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“The Care Fiji Commitment is our obligation to the health and safety of everyone who lives and travels to Fiji. We are working together as one, across the tourism and health sectors, to fight COVID with a number of measures that help us to adapt to a new normal and get us ready to welcome international travellers back. When our borders fully re-open, it is essential that consumers recognise and are reassured that not only is Fiji the best destination, but also the safest,” said Tourism Minister Faiyaz Koya.

Businesses are invited to join the programme, making a commitment to adopting the Fijian government’s Covid-19 Safe Guidelines, through the nomination of a wellness ambassador who will complete a training programme, create an action plan and train tourism frontliners on best practice Covid-19 mitigation. Upon completion, tourism businesses can then access the Care Fiji Commitment tools and resources that can be displayed at their business.  

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“Many people aren’t aware of the incredible job Fiji has done to contain the virus. The Care Fiji Commitment is an effective way to communicate this information to our potential visitors and help them to understand what measures are in place to keep them safe within the destination,” said Tourism Fiji CEO Matthew Stoeckel.  

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