(TAN): The German National Tourist Board’s ’30 Years after Fall of the Wall’ campaign has received the German Design Award.
The jury recognized the powerful campaign for Germany as a travel destination for 30 years after the fall of the Berlin Wall with the Special Mention award in the category of Communications Design – Integrated Campaigns and Advertising.
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At the center of the campaign “Destination Germany — 30 years after the fall of the Berlin Wall” was a representative overview of the tourism opportunities on offer throughout Germany, which has grown continuously over the past 30 years since reunification and has increased in popularity among international guests.
The core elements of the campaign included live coverage from 20 influencers from 10 countries who traveled to and beyond 20 locations across Germany between July and September 2019 and published their travel accounts on their Instagram channels.
To make the stories accessible in the long term, the GNTB also set up a story wall for the contributions on its website. A total of 389 articles were published worldwide, which garnered 88.7 million impressions and got 720,000 clicks.
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Petra Hedorfer, chairwoman of the GNTB board of directors, said, “The German Design Award reflects the successful focus of our global marketing on digital communication tools. Especially in the challenging times of Covid-19, a consistent and high-quality brand presence is essential.”
The German Design Award initiated by the German Design Council in 2012 is one of the most recognized design competitions worldwide. The Special Mention award recognizes a consistent Design conception and implementation.
