(TAN): Hyatt has opened Grayson Hotel, introducing The Unbound Collection by Hyatt brand to New York, located at 30 W. 39th Street, the hotel group said in a news release.
Each of Grayson Hotel’s 296 guestrooms have been carefully designed with the destination in mind, showcasing a collection of artwork curated by Indie Walls, a full-service global art consultancy, highlighting beloved historical sites in New York City. Guestrooms and suites feature the juxtaposition of grace and grit—interiors with exposed concrete ceilings, bathrooms with subway tiles, and bespoke artwork designed to evoke an authentic sense of Manhattan style.
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Decor elements in both the rooms and suites feature vintage books and objects that represent industrial accomplishments, past and present, fully immersing guests in the unique story of the hotel. Three interconnecting hotel suites on the fourth floor offer private balconies with views of landmarks old and new.
In-room amenities include a butler style mini bar service offering to-go craft cocktails and locally sourced snacks and beverages. Additional amenities include Lather bath and body products in bamboo lemongrass scent; custom-designed “hoodie” bathrobes and a bronze statue of the hotel’s French Bulldog mascot, Grayson. Guests will also be met with a 24-hour fitness center, GRIT, which features all the essentials for a great workout, including SoulCycle commercial bikes, TRX treadmills, a StairMaster HIIT machine, dumbbells, cross trainers, and more.
Guests at Grayson Hotel will benefit from Midtown Manhattan neighbourhood perks such as views overlooking picturesque Bryant Park, the Empire State Building, the new Freedom Tower, and One Times Square, site of the annual New Year’s Eve ball drop.
The ground floor all-day dining restaurant, Harta, will offer a pan-Mediterranean Brasserie featuring a collaborative menu between Chef Jonathan Benno and Executive Chef Mark Zuckerman that reflects an exploration of regional cuisine. Among Harta’s dish highlights are artichokes with red kuri squash and rainbow carrots, brodetto with a variety of seafood in a tomato-saffron broth, and black bass with artichokes, fennel, radish and vadouvan broth. These join a dessert menu with items such as a créme fraiche panna cotta served with shredded honey filo, blackberries and mint. The wine programme features a hand-picked list of Old and New World wines selected to complement the cuisine. Bar Harta, a convivial wine and tapas bar with a seasonal patio, will welcome guests on the second floor.
Located on the 28th floor, Bar Cima is an intimate, rooftop mezcaleria with indoor-outdoor seating spanning views from the Empire State Building to the East and Hudson Rivers. The interior evokes polished Mexican luxury, welcoming guests through walnut and brass–adorned doors into an intimate lounge area with jewel-toned seating in patterned velvets, custom stone tables with ornately carved bases and an antique mirrored ceiling. The bar itself is a jewel box for the expansive mezcal and tequila collection, made from tall walnut shelving lined with earth-toned stone panels. Out on the north terrace, guests will find a wall of tiles with copper sconces playing off their patterns and furnishings with wrapped-rope and colorful metal details, alongside great views.
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Among Grayson Hotel’s architectural highlights, guests will find concrete ceilings, high-gloss woods, and a stunning spiral staircase that invites guests on an unforgettable journey celebrating the New York City neighbourhoods and ethnic cuisines that define and unite the city. The architecture and design of Grayson Hotel is credited to Italian Marcello Pozzi, founder and principal of MarceLLO Pozzi architecture & design (MLLO), a progressive practice that spans architecture, interior and industrial design. The guestroom’s design elements are developed and implemented by The Setting New York. The new-build hotel is owned, developed and managed by the Fortuna Hotel Collection.
