(TAN): The Hong Kong Tourism Board (HKTB) has resumed promoting the city in local and source markets through a combination of short- and long-term strategies with the aim of reviving the sector, reports said.
The move comes following discussions between the local government and other destinations on forming travel bubbles.
The HKTB has launched a “Holiday at Home” campaign, designed to create a positive atmosphere for tourism in Hong Kong.
[ALSO READ: Indonesia- Protest against ‘Jurassic Park’ in Komodo National Park]
HKTB Chairman Y.K. Pang, said: “lt is anticipated that the mainland, in particular the Greater Bay Area, and some short haul markets will be open for travel relatively soon and the HKTB is planning promotions and tactical offers targeting these markets, which will be launched immediately once cross-boundary travel resumes.”
Pang said recently, seven major MICE events were confirmed in Hong Kong. This has significantly boosted the city’s confidence. Among these, the International Air Transport Association (IATA) World Cargo Symposium, the Asia Sports Technology Conference, the Congress of the Asian Society of Transplantation, and the China Millions Forum Elite Annual Meeting will be held in Hong Kong for the first time.
The MICE events are expected to attract a total of around 20,000 participants, reports said.
Related posts:
Hong Kong Tourism Board launches ‘Standardised Hygiene Protocol’ to assure visitors
Hong Kong saw visitor arrivals plunge 93.6% in 2020
France welcomed 89.4 million visitors in 2018, eyes 100 million in 2020
Varanasi nominated as the first-ever SCO Tourism and Cultural Capital at the 2022 SCO Summit
