Hyatt launches new lifestyle brand, Caption by Hyatt with Memphis property

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Caption by Hyatt Beale Street Memphis
Using upcycled and community-inspired design, the property weaves eclectic contemporary aesthetics into the urban industrial history of the area. Picture by Hyatt.

(TAN): Hyatt last week opened Caption by Hyatt Beale Street Memphis, marking the launch of Hyatt’s new lifestyle brand, Caption by Hyatt, the hotel group said in a statement. 

Located on the corner of world-famous Beale Street and Front Street, the 136-room hotel offers guests a select-service neighbourhood experience that sparks conversation and grounded by the people and place of one of Memphis’ most sought-after areas.

With views of the Mississippi River and city skyline, the hotel is a centrally located hub near signature Memphis experiences like the Orpheum Theater, the Memphis Rock n’ Soul Museum, FedEx Forum, and Sun Studios. Using upcycled and community-inspired design, the property weaves eclectic contemporary aesthetics into the urban industrial history of the area.

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The hotel is integrated into the historic William C Ellis & Sons Ironworks and Machine Shop as part of the One Beale mixed-use development, preserving the existing riverside brick and cast-iron façade that dates back to 1879. This commitment to sustainability is reflected in the property’s layering of colours, textures, recycled materials, and emphasis on community. The hotel highlights the culturally resonant artwork of local artists with an intriguing and inspiring interior mural by Frances Berry and a momentous exterior mural by Juan Rojo.

“Caption by Hyatt Beale Street Memphis is a first-of-its-kind property that offers conscientious travelers a true Memphian lifestyle experience,” said Sarah Titus, area general manager, Hyatt. “By creating a welcoming space for both locals and travelers to be themselves and feel connected to the community, we are proud to create a space that shares a taste of all the local culture and cuisine there is to savour.”

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