(TAN): Intercontinental Hotels Group (IHG) has announced the launch of its newest upscale hotel brand, voco, in the US and Greater China.
IHG created and launched voco a little over two years ago, focusing on conversion opportunities that combine the informality of an independent hotel, with the quality reassurance of a global brand. Since then, a mix of 12 conversion and new-build voco hotels have opened across the UK, Continental Europe, the Middle East and Australia.
IHG’s CEO Keith Barr said, “There’s currently a big appetite from owners to join the IHG family and tap into the power of our enterprise… We’re excited to be bringing voco to the US and China, as we continue to grow it successfully in our other key markets across the world.”
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In the US, voco has three signings to date in popular travel destinations including New York City, St. Augustine, Florida; and Columbia, Missouri. One of the first voco-branded hotels to open in the Americas is expected to be the Franklin Hotel located in the Upper East Side neighbourhood of New York City, within walking distance of attractions including Central Park.
In China, the first voco-branded hotel is expected to open in Hangzhou shortly. Another voco signing in Wuhan is a conversion property, which will be officially rebranded as voco Wuhan Xinhua in 2021.
