(TAN): IHG Hotels & Resorts and its brand Holiday Inn have partnered with country music artiste Walker Hayes to bring live music to four Holiday Inn hotels in the form of drive-in, socially distant performances. The “Holiday Inn to You” tour, a nod to a line in Hayes’ latest hit single “Trash My Heart,” will continue through the end of October.
The “Holiday Inn to You” tour is a continuation of the “We’re there” global marketing campaign that celebrates authentic moments of human connection. The shows provide attendees with a safe, responsible way to come together in person for an unforgettable experience.
Walker Hayes, singer-songwriter with Monument Records, said: “I grew up staying at Holiday Inn hotels as a kid, so mentioning them in song was a way for me to celebrate all the great memories I made with my family. I’m looking forward to helping attendees make new memories at Holiday Inn hotels with their friends and family during the tour.”
Music has been a part of the Holiday Inn brand. The brand has been featured in some of the greatest songs and pop culture moments over the past several decades. More than 50 songs mention “Holiday Inn,” and several hits have originated as scribbled lyrics on the hotel’s stationery. Earlier this summer, Hayes performed a surprise set at the Holiday Inn Nashville-Vanderbilt hotel during its weekly Songwriters’ Night.
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Raul Ortiz, vice president, Global Marketing Holiday Inn & Holiday Inn Resorts, IHG, said: “Music brings people together from all over, which most of us have missed during the pandemic. The ‘Holiday Inn to You’ tour celebrates the return of live music at Holiday Inn hotels and will provide music lovers with a fun, safe and unique way to come together to experience one of their favorite artists.”
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