IHG launches voco brand in the Americas with new hotel in Manhattan

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The property originally built in 1930, has undergone extensive renovation before being relaunched as a voco hotel.

(TAN): IHG Hotels & Resorts has announced the opening of the first voco hotel in the Americas – voco – The Franklin New York, located in Manhattan’s Upper East Side. The 50-room hotel, originally built in 1930, has undergone extensive renovation and is close to many top attractions such as Museum Mile, Central Park and Madison Avenue shopping.

The cozy guestrooms at voco – The Franklin New York highlight the hotel’s historic features while providing modern amenities such as a spa-like shower and fast Wi-Fi. voco – The Franklin New York will promote sustainability through luxurious bedding that’s made from fully recycled materials, bulk amenity bath products and aerated shower heads to decrease water usage.

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Owned by Flintlock Construction and managed by Aimbridge Hospitality, voco – The Franklin New York demonstrates IHG’s ability to convert properties efficiently, allowing owners to leverage existing assets while taking advantage of IHG’s global enterprise and scale, including the world’s largest hotel loyalty program. voco will also enter the St Augustine, Florida, and Columbia, Missouri, US markets soon with openings expected in early 2021.    

Ginger Taggart, vice president, global Crowne Plaza and voco Americas, IHG, commented, “Our guests will love the fresh, modern design that still honors the iconic heritage property, and also will appreciate the cleanliness and sustainability measures that ensure a responsible stay. Whether you travel for work or pleasure, voco – The Franklin New York celebrates everything we love about New York City.”

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Flintlock Construction founders Andrew and Stephen said, “The renovation is an artful blend of restoration and original modern touches and state of the art electronics in the rooms. Our goal was to create a world class hotel for the Upper East Side, and by partnering with IHG to launch the first voco in the Americas, we’re making that goal a reality.”

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