(TAN): Fourteen tourism companies from Ireland joined Tourism Ireland in the United States for its first Luxury Summit, which took place in southern California last week – visiting Beverly Hills, Santa Barbara, Newport Beach and San Diego, Tourism Irelands said in a news release.
The four-day luxury sales summit involved a programme of networking events, offering an excellent opportunity for the tourism companies from Ireland to meet, and do business with, leading buyers and decision-makers. The aim is to ensure that the island of Ireland is ‘top of mind’ for the buyers when they’re recommending destinations to their clients.
[ALSO READ: Emirates, Air Canada launch codeshare agreement]
Alison Metcalfe, Tourism Ireland’s head of North America, said: “The luxury sales summit offers a really good opportunity to increase awareness of the island of Ireland among the influential luxury travel buyers based in this part of the United States and to secure a greater share of their valuable business for 2023 and beyond.”
The United States is a very important market for tourism to the island of Ireland. In 2019, Ireland welcomed 1.7 million American visitors, whose visits delivered EUR 1.6 billion (USD 1.59 billion) for the economy.
