(TAN): What happens in Vegas, stays in Vegas is usually the first thing that comes to mind whenever the American city is mentioned.
But Las Vegas is revising its famous catchphrase with a new slogan set to be unveiled tomorrow during a Preview Las Vegas event at the Grammy Awards, reports said.
According to reports, the new slogan, that will be announced through a 60-second commercial, will be “What happens here, only happens here”.
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The “What happens here, stays here” campaign was originally created in 2003 by agency R&R Partners, as per reports. It reportedly went on to become one of the most successful tourism ads and made its place in popular culture with a movie starring Cameron Diaz and Ashton Kutcher called “What Happens in Vegas”.
The Las Vegas Convention and Visitors Authority had previously confirmed that it planned to release a new slogan but did not share any timeline, reports said.
As per data from the Las Vegas Convention and Visitors Authority, tourism to Sin City has stabilised in the past few years, a report said. While 42.9 million visitors reportedly travelled to Las Vegas in 2016, 42.2 million and 42.1 million tourists visited the city in 2017 and 2018, respectively.
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Billy Vassiliadis, Chief Executive Officer of R&R Partners marketing firm, which serves as the advertising consultant to the Las Vegas Convention and Visitors Authority, reportedly said the new slogan pays heed to the earlier one.
“We sort of feel we bridged the (“What happens here, stays here”) icon to today. We kept the essence of it,” Vassiliadis was quoted by CBS News as saying.
Las Vegas is located in Nevada state in the western part of the United States.
