(TAN): Visit Maldives has launched marketing campaigns to maximize the Maldives’ brand presence in the Balkan region. The activities for this region will be held for six months, starting from November 2021 until the end of March 2022, the archipelago nation’s tourism promotion body said in a news release.
The focus markets of the campaigns, Hungary, Slovakia, Croatia, Serbia and Romania, have the potential to contribute greatly to the overall tourist arrivals into the Maldives, according to the news release. These campaigns coincided with re-opening of borders for international travels in these markets, and would assist in creating better brand presence and awareness in these markets for the Maldives.
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Activities to be held in this region include outdoor advertising and physical activities in Hungary, as well as virtual events and familiarization trips for the markets. Through the campaigns, Visit Maldives aims to promote the country as a safe haven for travellers from the Balkan region.
The campaigns will not only focus on B2B components but also B2C components. The campaigns are held as part of the Visit Maldives’ marketing strategy for Balkan region, which focuses on marketing the country’s resorts, hotels, guesthouses, liveaboards and experiences unique to the Maldives.
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