(TAN): Visit Maldives has launched a campaign with Bentley Owners Club Magazine to promote Maldives as the most preferred tourist destination targeting the luxury segment of the German market, the archipelago nation’s tourism promotion body said.
The magazine will feature Maldives in the June and September 2021 print issues. The content will advertise Maldives as a safe haven and highlight the unique products and experiences offered in the destination.
Bentley Owners Club Magazine is an exclusive publication dedicated to Bentley car owners in the German market. It was first established in 2012 and promotes high-end brands within the luxury segment of the German market. The lifestyle magazine will feature Maldives as a safe haven for luxury travellers in the upcoming issue in June 2021. Fairmont Maldives Sirru Fen Fushi and Mӧvenpick Resort Kuredhivaru Maldives will also be featured alongside the destination.
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Advertisements on the destination and the properties will also be published in the September 2021 issue. The publication will reach an estimated 27,000-35,000 high-networth readers in the German market.
As of June 16, 2021, Germany is the third top source market for Maldives with an arrival figure of 23,883 arrivals. With mass vaccination campaigns in the process and ease of travel restrictions, the arrival figure from Germany is estimated to increase within the next few months. The Maldives have welcomed a total of over 483,115 tourist arrivals till date.
The campaign with Bentley Owners Club Magazine is part of Visit Maldives’ strategy in promoting the Maldives to the German speaking markets in their native language.
