(TAN): Marriott International has signed a management agreement with Cola Holdings and The Westbury Hotel to bring the St. Regis brand to the well-heeled area of Mayfair, London. Combining timeless glamour with a vanguard spirit, this signing will bring the brand’s signature Butler Service, celebrated rituals, and rich heritage to one of London’s most alluring neighbourhoods.
Solidifying St. Regis’ position as a global leader in luxury, The St. Regis London is expected to welcome its first guests in 2023, offering a highly personalised guest experience on the corner of Bond Street and Conduit Street that will blend the brand’s modern glamour with the best of British style and service.
[ALSO READ: Qatar Airways, Malaysia Airlines sign MoU for strategic cooperation]
“This is a pivotal moment for St. Regis Hotels & Resorts as we bring this cherished brand to the United Kingdom. St. Regis offers an exquisite experience inspired by the exceptional private retreats of its founding family, the Astors, whose commitment to excellence, sophisticated style, and passion for innovation continue to define the guest experience today,” said George Fleck, vice president and global brand leader, St. Regis Hotels & Resorts. “We are delighted to bring the brand’s timeless legacy, cherished traditions and bespoke service to one of the finest addresses in London, and look forward to becoming the city’s most glamorous destination for locals and travellers alike.”
Marriott International currently operates 16 properties under the St. Regis brand across Europe, the Middle East and Africa. The signing will further enhance the company’s luxury footprint across the region.
