(TAN): Marriott International announced its support for the “Let’s Go There” campaign, a major travel industry campaign launched to encourage Americans to plan for future travel even as they are navigating the day-to-day realities of the Covid-19 pandemic.
The coalition behind the effort includes Marriott, Hilton, the US Travel Association, destinations, as well as other leaders in the hospitality, transportation and tourism industries.
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“The ‘Let’s Go There’ campaign aims to tell travellers: When it’s time for you, we’ll be ready,” said US Travel Association President and CEO Roger Dow. “There is pleasure in planning travel, and when the moment is right, the industry is committed to being well-prepared for the safe return of travellers. Our industry recognizes the need to pull together in this moment — as colleagues, not competitors — in a united message of welcome, preparedness, and desire to serve travelers’ needs.”
The ‘Let’s Go There’ campaign is based on research about the benefits of travel planning and its correlation to a sense of wellbeing. According to a poll by Michelle Gielan, founder of the Institute for Applied Positive Research and an expert in the science of happiness, 97% of respondents say that having a trip planned makes them happier.
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“People derive so much happiness by just having a trip planned,” said Brian King, global officer, digital, distribution, revenue strategy and global sales, Marriott International. “It is emotionally uplifting as we look forward to joyful connections with family and friends or the sense of discovery that unfolds in a new destination, and even the impact travel can have on our professional lives. While we are still grappling with the pandemic across the country, the simple act of researching and planning a trip can bring happiness and positivity to our lives.”
