Edinburgh (TAN): Dumfries and Galloway is taking part in a UK-wide tourism campaign to inspire youngsters to take short breaks at home.
The new campaign by VisitEngland, launched in October 2018, and aims to encourage UK millennials to take breaks here at home while still experiencing enriching opportunities similar to those associated with a traditional gap year abroad.
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A ‘micro-gap’ targets young people living in the UK to take part in activities to improve their wellbeing, discover local flavours, learn new skills and support good causes all within a short-break of two-to-three nights, a VisitScotland statement says. Scotland’s national tourism organisation is supporting the campaign along with those of Northern Ireland and Wales.
The #MyMicrogap campaign inspires youngsters to take part in activities such as yoga, themed tours, food and adventure activities.
VisitScotland regional leadership director Paula Ward said: “There is a strong desire amongst people aged 15 to 44 to enrich their lives through travel and this campaign will help shine the spotlight on Dumfries & Galloway as a destination for diverse experiences. From foraging in the unspoilt hills and coastlines to adrenaline-seeking sky-high adventures, and from exploring the paranormal history of the region to becoming at one with nature and the wide-open spaces, there really is an enriching experience for everyone.”
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VisitBritain/VisitEngland Director of Marketing Clare Mullin said: “From mastering the pottery wheel at a ceramics course to walking with alpacas, from canoeing to soaking up live music, we want young people to take a new look at the adventures, experiences and destinations on offer.”
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