Oberoi Group, Mandarin Oriental announce strategic alliance

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Oberoi Udaivilas
The iconic Oberoi Udaivilas in Udaipur, Rajasthan, India.

(TAN): The Oberoi Group and Mandarin Oriental Hotel Group have announced a long-term strategic alliance that will see the two groups collaborating to create platform for the two organisations to work closely together while retaining each brand’s unique heritage and identity.

The global alliance between the two major hotel groups has been designed to appeal to the loyal guests of both brands. By working together across all facets of the guest experience, the two groups will curate new and exclusive experiences, available at Oberoi and Mandarin Oriental hotels.

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“We are delighted to launch this innovative partnership with The Oberoi Group, setting the stage for us to push the boundaries of luxury hospitality. The Oberoi Group has a long established history and a wealth of expertise in providing exemplary service and I am confident that by working together both organisations will grow and create further differentiation in the industry that our guests will value,” said James Riley, Mandarin Oriental’s Group CEO.

“We have long been ‘fans’ of Mandarin Oriental,” said Vikram Oberoi, MD and CEO of EIH Limited, the flagship company of The Oberoi Group. “Our brands complement each other extremely well as do our organisations values and culture. This exciting alliance will allow guests to experience new destinations and experiences in the legendary styles for which both companies are renowned.”

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The alliance greatly increases the global reach of both groups, providing guests with increased choice in breadth across the globe as well as depth in India. Members of Fans of M.O. and Oberoi One, the brands’ respective recognition programmes, will have privileged access to over 50 luxury hotels in sought after destinations, where they will receive superior recognition, exclusive experiences and offers, as well as invitations to bespoke events.

Tapping into the expertise of both brands, the alliance will work together to create unique culinary and wellness experiences and will also collaborate on innovation, sustainability and colleague learning and development. Joint efforts across these areas will provide synergies for both brands enabling both to further evolve the meaning of luxury hospitality.

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