(TAN): Radisson Hotel Group has signed a master franchise agreement with Atlantica Hotels in Brazil. The agreement will cover all seven of Radisson Hotel Group’s brands.
Atlantica Hotels has been a licensee for Radisson Hotel Group’s brands in Brazil for nearly 20 years. The signing of this agreement will further extend this relationship, Radisson said.
“After 20 years supporting the growth of our brands in Brazil… we have the opportunity to extend our relationship with Eduardo and his fantastic team at Atlantica Hotels,” said Jim Alderman, CEO, Americas, Radisson Hotel Group. “Atlantica Hotels has brought our brands to life in vibrant cities throughout Brazil, playing a key role in our strategic growth plan for Latin America.”
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Radisson Faria Lima in Sao Paulo, which is now Radisson Blu São Paulo, was the first Radisson to open in Brazil in 2001. Starting from there, Atlantica Hotels currently has 15 hotels in operation with Radisson Hotel Group in key destinations. Three new hotels are scheduled to open in the years 2022 and 2023.
Speaking about the venture, Eduardo Giestas, president and CEO, Atlantica Hotels said, “Providing the best hospitality experience at incredible hotels is the heart of what we do, which is why having this relationship with… Radisson Hotel Group has made us so successful.”
