(TAN): Following the successful launch of Meetha, a premium offering of curated Indian sweets by Radisson Hotels in Delhi-NCR last year, the group this week announced its expansion in Mumbai where it welcomed its first premium retail outlet at Radisson Mumbai Goregaon.
According to a statement, further launch plans for Meetha include cities like Bengaluru, Hyderabad, Bhopal, Amritsar, Guwahati and Pune. A medley of special, premium-quality treats curated to add sweetness to festivities, celebrations and auspicious new beginnings, Meetha is the perfect giveaway for the upcoming festive and wedding seasons.
With the expansion of Meetha, the group aims to strategically strengthen its F&B portfolio and pioneer innovation in the lucrative branded mithai (sweets) industry in India. The high-quality mithais are freshly made using the finest, handpicked ingredients and are currently available for take away or home delivery in Mumbai and Delhi NCR.
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“We are pleased to strengthen our F&B portfolio by introducing Meetha. India’s ever-growing branded mithai industry offers a significant opportunity in the premium space and we are ready to unlock this potential with Meetha. We are encouraged by the response to our first retail outlet and will continue to expand the offering across India while evolving it into a strong revenue stream for enhancing the group’s market positioning in the country. Meetha is a significant enabler that’s steering us ahead in this direction,” said Zubin Saxena, managing director and vice president operations, South Asia, Radisson Hotel Group.
The Meetha menu and its signature recipes are curated by Rakesh Sethi, corporate executive chef, Radisson Hotel Group, South Asia. Guests can choose from an assortment of collections, including Premium, Classic, Festive, Baby Shower, Corporate and Weddings which are priced at INR 700–2,500 (USD 9.30–33.40) per box.
“Meetha is really close to our hearts. While traditional mithais will always be the core of Meetha, through consumer insights, we recognized that our guests also want to experiment with the classics. Keeping the upcoming festivities and wedding season in mind, we have given an innovative twist to classic mithais and introduced Mocha Milkcake and Red Velvet Cheese Laddoo to the menu along with an artisanal range which includes options like Rose Petal Gulkand Laddoo and Mewa Gur Laddoo,” said, Rakesh Sethi.
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The elaborate menu includes popular Indian mithais from across the country such as Kaju Katli, Kalakand, Motichoor Laddoo, Besan Laddoo, Kheer Kadam, Kesar Peda and many more. The artisanal range has unique and innovative options such as Mocha Milkcake, Brown Sugar Besan Laddoo, Pista Sphere, Rocher Peda, Almond Chocolate Burfi and the exotic options include Red Velvet Cheese Laddoo/Roll, Rose Petal Gulkand Laddoo, Mewa Gur Laddoo and Stuffed Dates. All the mithais are freshly made using only the highest quality ingredients which are curated by experts.
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