(TAN): Radisson Hotel Group has launched Radisson Individuals, a conversion brand that offers independent hotels and local, regional chains the opportunity to be part of the global Radisson Hotel Group platform, benefit from the group’s international awareness and experience, with the freedom to maintain their own uniqueness and identity.
Federico J. González, CEO of Radisson Hotel Group, said: “The launch of Radisson Individuals marks another milestone in our ambitious five-year transformation plan to be recognized as one of the top three hotel brands in the world and the brand of choice for owners, guests, and talent. We created Radisson Individuals in response to the evolving demands of the modern market for both hotel owners and guests. Joining Radisson Individuals is an ideal first step for individual hotels with strong service scores who wish to remain independent or may be considering transitioning to one of our successful core brands, as well as a strong proposition for local, regional hotel brands seeking to explore additional distribution channels and/or co-branding options.”
[ALSO READ: Thailand: Phi Phi coral reef damaged by 30,000-tonne collapsed island ‘chunk’]
Hotels wishing to join Radisson Individuals will undertake a compliance assessment focusing on four key parameters, SGS health and safety compliance, Online Index evaluated through their GRI, compliance with Fire & Life Safety and ability to connect to the Group’s main operating systems.
A number of hotels have already joined Radisson Individuals in the UK and Asia with additional properties in advanced discussions in Italy, Germany, Russia and beyond.
Elie Younes, executive vice president & chief development officer, Radisson Hotel Group, said: “Radisson Individuals offer owners the necessary flexibility to shape their future and ensure their success by joining Radisson Hotel Group. It is a unique approach where each affiliated hotel measures success and standards based on the online scoring from guests. In simple terms, it is a brand for hotels with a proven record of happy guests.”
In addition, Radisson Hotel Group has signed 10 new hotels across EMEA in Q3 2020 in the UK, Italy, Ukraine, Germany, Egypt, and Nigeria. The new signings build on the 15 hotel signings which were announced in Q2 2020 and re-affirm the Group’s commitment to its owners, employees, guests and partners, and its ambitious five-year development plan. Radisson Hotel Group continues to expand its new brand architecture and further strengthen its presence across EMEA.
